Surfing the Long Tail (via Brian J. Perkins)

This is an excellent example of how the niche travel industry market is leaveraging the longtail. Well worth a read.

The Long Tail concept refers to the Internet-based economy that has enabled company success through a focus on highly specialised services and products that are not in high volume demand, but maybe in high-value demand instead. According to the Pareto principle, 20% of products generate 80% of sales, while the remaining 80% niche products only provides 20% of sales.  From a tourism perspective, the short tail is considered the honeypot destinatio … Read More

via Brian J. Perkins