Home > Uncategorized > Surfing the Long Tail (via Brian J. Perkins)

Surfing the Long Tail (via Brian J. Perkins)

This is an excellent example of how the niche travel industry market is leaveraging the longtail. Well worth a read.

Surfing the Long Tail The Long Tail concept refers to the Internet-based economy that has enabled company success through a focus on highly specialised services and products that are not in high volume demand, but maybe in high-value demand instead. According to the Pareto principle, 20% of products generate 80% of sales, while the remaining 80% niche products only provides 20% of sales.  From a tourism perspective, the short tail is considered the honeypot destinatio … Read More

via Brian J. Perkins

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