Home > Enterprise 2.0 in Industry > Enterprise 2.0 finds Value in the Medical World

Enterprise 2.0 finds Value in the Medical World

In part of my research into how companies are using Web 2.0 I discovered some interesting uses in the medical field.

The first was CML Earth.

CML Earth

CML Earth

This site was founded on 4th December 2008. Its mission is to provide members of the CML global community with a place to give and receive support, make valuable connections and share personal experiences.

This site is based on Google Earth and is a global, interactive social network dedicated to connecting the CML community, including patients, patient groups, and healthcare professionals from around the world.

This evolving community helps patients find and connect with other patients of similar interest, as well as tell inspirational stories and receive support from the broader public. It also offers patients a valuable resource by connecting them to patient advocacy groups for further support.

There were quite a number of other organisations that are using Web 2.0 as part of their online operations. I also found a good article at http://www.medicalnewstoday.com/articles/66133.php

This article discusses the pharmaceutical industry riding the wave of web 2.0 and using it to their advantage. As discussed in last weeks lecture there is much debate about the Return on Investment (ROI) and the interesting note in this article was that it discussed the declining ROI from most traditional marketing channels and that organistations were looking into new ways of how Web 2.0 approaches can most effectively be used to meet marketing and communication challenges.

There was also discussion on the time that can be saved utilising web 2.0 tools such as staff watching a short video online compared to reading an enormus amount of documentation on the topic.

Finally I wanted to point out the use of Web 2.0 technology with the Iphone. There is an excellent video and article which can be found at http://www.apple.com/iphone/business/profiles/doylestown/

Iphone being used to treat patients

Iphone being used to treat patients

It is well worth watching to show how effective and advanced medical practitioners can be with the encorporation of enterprise 2.0. Clearly this shows the benefits of enterprise 2.0 not only in learning and sharing of information but also to assist in fundamental day to day activities within the medical world. I wonder if the uptake of enterprise 2.0 would be regarded as just as effective in sectors other than the medical field? We can only hope so!!!

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  1. brettmifsud1
    August 20, 2009 at 12:19 pm

    Excellent blog post!

    I think that if you use a device such as an iphone in a workflow environment such as this then the results will be very impressive. Prof Michael Rosemann from QUT’s BPM research group is looking into workflows and the potential use of technology to provide meaningful information for people within various contexts. This concept is known as future processes. You can check out his slides here http://www.slideshare.net/secret/3v3k7liXQXrM8n. Alternatively if you are a masters student, you can take the unit Business Process Management – I did and it’s well worth it

    • brendanread
      August 23, 2009 at 12:02 pm

      Thanks Brett, I will have a look at those suggestions!

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