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My Reflective Blog

Well my blog has been up and running for several weeks now and it is growing and growing all the time. I must admit that prior to setting up this blog I had not interacted much this way and did not realise the full potential that Web 2.0 and Enterprise 2.0 has to offer.

Initially I have been focused on a background in the security sphere of I.T. and after doing research into the area of Web 2.0 and Enterprise 2.0 I have come to realise the potential power this medium has as a collaboration and communication tool for the end user and even more importantly for business.

I must admit it felt unusual to post about your ideas and thoughts in such a transparent environment where you leave yourself open to criticism at all times. I know that after posting the first example of a logo idea for DigitalOrgs I was thinking I hope people don’t just leave negative comments. In fact what happened was quite the opposite. It seemed to spark great communication and involvement by so many members of the Enterprise 2.0 community. It also sparked interest from other persons within the group to contribute to the task as well which I felt was a great response. To me it was not the focus of whether they liked my design but rather that they would also contribute.

Practical ability to leverage off web 2.0 to enhance personal branding.

To help enhance my personal branding in the online space I have utilised a number of web 2.0 applications;

• Established a site using WordPress.com which is used as my platform for my personal blog. I have engaged in regular conversations with visitors to my site and also commenting on other blogs.
• Created a Twitter Account (brissybren) to start micro blogging. All tweets that are created are linked back into my personal blog page as well.
• Created a Facebook account which is linked to the Enterprise 2.0 group on Facebook.
• Created a Digg.com account (brissybren) which I use to repost important articles.
• I have incorporated a RSS feed into my site that visitors to the site can subscribe to.
• I have subscribed to the Linkedin Enterprise 2.0 group.

Manner and consistency of participation in weekly workshops activities.

• I have tried to contribute to the workshop tasks by incorporating the specific topics from lectures into my blogs. I have also tried to enhance my blogs by creating other topics of discussion on top of the workshops.
• I have tried to increase the consistency of my blogs and incorporate new and interesting topics of discussion such as Government 2.0 Taskforce and DigitalOrgs Logo.
• I have also commented on other blogs from members within the community and provide insight into so of the research I have discovered that may also be of interest.

Ability to appraise Web2.0 strategies and solutions for organisational and personal success.

• I have researched the Australian Government’s Web 2.0 task force as a strategy for organisational and personal success and reviewed discussions.
• I have incorporated the use of twitter, digg, facebook, and blogs as effective strategies to communicate and collaborate with other members in the community.
• Through the use of blogging I have been able to increase my standing on the Google search engine.
• I have also commented on the downside of relying on Web 2.0 strategies and the effect of Denial of Service attacks and how Return on Investment can be jeopardised.
• Understand that it is important for an organisation to establish a mission statement and rules for blogging.
• I have tried to provide quality and not just quantity. By using multiple Web 2.0 platforms I can steer people towards my blog but there must be something of substance for them to benefit from.

Ability to engage successfully with the wider community (including people outside of QUT) using Web 2.0 tools and techniques.

• I have had interaction with a number of people from the Enterprise 2.0 community with the most effective post being about the Digitalorgs logo which currently has 26 comments. This has also drawn discussion from other members and has allowed the same topic to continue on another platform being Facebook.
• I have commented on other blogs with members in the community with some examples below;


• I have also commented on blogs external to the Enterprise 2.0 community;

• As well as blog entries on external sites I have also used Twitter to follow a number of people who are involved and actively discuss Web 2.0 topics.
• I have also approached a Brisbane based business that already has Web 2.0 technology as part of their site to conduct some research on behalf of our DigitalOrgs community. I also have started a post “in draft” to engage our community to collaborate ideas on which questions should be asked.

Leadership via the ability to contribute to the structure and format of the workshop activities, and the smooth running of the online community (week 3 onwards).

• I initially took on the role of developing a logo and posted the example on the Digitalorgs site which provided received a high level of interest.
• I have provided details within lectures of topics of interest (eg:Twitter users vent frustration on QR power outage)
• I have posted on DigitalOrgs Wiki as well as my personal blog about the idea of transforming DigitalOrgs into the lead website in Australia for Web 2.0 / Enterprise 2.0.
• I have engaged with an undergrad student who has skill in web development to assist in the upgrade and development of the Digital Orgs site (further discussion required in the community before changes are made).
• I have completed the online survery and provided feedback to the lecturer through Wiki postings in response to postings made on DearQut.

I would like to think that I have put in a substantial amount of effort in the setup of my personal blog as well as other Web 2.0 technologies. I believe I am progressing well and contributing to the community. If anyone has any feedback please let me know.

Categories: Reflection Tags:
  1. September 4, 2009 at 4:55 am

    This site rocks!

  2. September 4, 2009 at 5:21 pm

    Great site…keep up the good work.

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