Surfing the Long Tail (via Brian J. Perkins)
This is an excellent example of how the niche travel industry market is leaveraging the longtail. Well worth a read.
The Long Tail concept refers to the Internet-based economy that has enabled company success through a focus on highly specialised services and products that are not in high volume demand, but maybe in high-value demand instead. According to the Pareto principle, 20% of products generate 80% of sales, while the remaining 80% niche products only provides 20% of sales. From a tourism perspective, the short tail is considered the honeypot destinatio … Read More
via Brian J. Perkins
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- I just ousted @crapopular as the mayor of Ticketek on @foursquare! 4sq.com/cpIq6y 3 years ago
- I'm at KPMG (Riparian Plaza, at Eagle St., Brisbane) http://4sq.com/pCB1Fy 3 years ago
- I just ousted Caitlin M. as the mayor of KPMG on @foursquare! http://4sq.com/beolN2 3 years ago
- I'm at Captain Cook Bridge http://4sq.com/mTFy7V 3 years ago
- I just unlocked the "Superstar" badge on @foursquare! http://4sq.com/n5KPoI 3 years ago
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